AUSTIN, Texas, August 4, 2021 / PRNewswire / – HumanCo, the mission-driven holding company that creates consumer products that help people live healthier lives, announced today that the tennis champion and entrepreneur Venus Williams will join the company’s board of directors. Williams will also become a strategic investor, bringing his entrepreneurial expertise in the wellness industry to HumanCo’s long-term approach around impactful, cleaner consumer products that lead to healthier results and increased confidence.
“I believe investing in your health is the single most important thing we can do as individuals,” said Williams. “As a professional athlete and businesswoman, fueling my body with the highest quality products is essential for success. I am thrilled to join HumanCo’s Board of Directors and support its mission to help people live their healthiest lives. “
Founded by Jason H. Karp, HumanCo aims to restore confidence and quality in consumer products by investing and incubating companies with health and sustainability at the heart of their concerns. As the co-founder and former chairman of Hu, one of the fastest growing snacking companies in the United States, Karp and HumanCo are uniquely positioned to help existing and new brands accelerate revenue growth. , to expand their product offering and achieve wider distribution within their dedicated retail business. vertical and target audience.
“As one of the greatest and longest-serving professional athletes of all time, Venus Williams is an ideal complement to our HumanCo team. It brings a unique combination of learning in human performance, longevity, entrepreneurship and consumer well-being, ”said Jason H. Karp, founder and CEO of HumanCo. “In addition to having sailed and thrived on the professional circuit for 27 years, her experience building successful and impact-driven businesses in the lifestyle industry makes her the perfect new member of our team. Advisory Board. I have no doubts that his incredible history and business acumen will help HumanCo set a new standard in the consumer goods industry. ”
Since its inception in 2019, HumanCo has built a portfolio of better-for-you brands that offer a tremendous opportunity for scale within their industries. To date, HumanCo’s portfolio includes Coconut Bliss, Monty’s and Snow Days, a new incubated brand of HumanCo bringing an innovative and forward-thinking approach to frozen comfort foods.
For more information, please visit www.humanco.com and follow us on @humancobrands.
HumanCo is a mission-driven holding company that is fanatic about creating products focused on healthier living and sustainability. We believe it has become too difficult to find and rely on healthy options, and we are shifting that paradigm with a new approach: we put people first. HumanCo advances consumer health by employing a long-term strategy around impactful, cleaner consumer products that lead to healthier results and increased confidence.
About Venus Williams
With seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, tennis champion Venus Williams is one of the most accomplished and inspiring women in the history of sport. At the age of 14, Williams quickly took the tennis world by storm, reaching No. 1, breaking countless records and winning numerous championships. In addition to his athletic success, Williams has put his business acumen and healthy competitive spirit to good use in three successful businesses: forward-thinking sportswear brand EleVen by Venus Williams, a full-service commercial and residential interior design company V Starr and plant protein company Happy Viking. Williams holds a Bachelor of Science in Business Administration from Indiana University East and an associate of science in fashion design from The Fort Lauderdale Art Institute. More information can be found at www.venwilliams.com.
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