What makes a strong business leader?
A presentation given to a group of intrigued young professionals sparked a podcast aired by the College of Business (COB) Graduate Programs at the University of Wisconsin at Oshkosh.
Appointed It’s time and hosted by COB professor and assistant dean Dale Feinauer, the new podcast will go live on Wednesday, March 2.
“Audiences will gain, directly from the leaders of the Fox Valley companies themselves, an understanding of the leadership approaches they take,” Feinauer said. “In addition, they will benefit from my knowledge based on more than 40 years of academic and organizational leadership experience.”
Amcor, Menasha Corporation, Oshkosh Corporation and Bergstrom are some of the companies that will be represented.
Podcast discussions will cover topics such as: the role of culture in leading an organization, the role of conflict in leading an organization, how leadership challenges change as one progresses in the hierarchy of an organization, the importance of taking care of yourself as a leader and taking care of team members, and the importance of self-awareness and self-reflection during a journey leadership.
Three episodes will air on the March 2 launch date. The first is a solo episode featuring Feinauer as host; the second is an interview with Holly Brenner ’99, MBA ’09, senior vice president of strategic design at CD Smith Construction; and the third is the first of a two-part episode featuring Jim Ransom ’83, former CEO and President of Bemis North America and instructor in the UWO MBA program. The next podcast (with Part 2 of Ransom’s interview) is scheduled for release on March 16.
What is a podcast?
The idea emerged about a year ago when Feinauer gave a presentation on professional development at Propel Oshkosh, an organization for young professionals in the area. The presentation took place at the Venture Project in Oshkosh.
“I was in the crowd watching him perform and couldn’t help but notice that the audience was hanging on his every word,” said Madisen Potratz, UWO marketing manager at University. Marketing and Communications (UMC) and member of Propel Oshkosh. “Dale (Feinauer) has a knack for presenting conventional business topics in an engaging and relevant way.”
After the presentation, she noticed many viewers sticking around to ask follow-up questions and talk.
Potratz said she and others suggested he start a podcast.
She remembered him laughing, before asking, “What’s a podcast?”
Over time, Feinauer got to grips with the form of media, talked to other members of the department, and eventually made the decision to do a podcast.
“Developing these podcasts has been a wonderful experience,” Feinauer said, adding that the Propel members’ idea became a reality with the help of COB and UMC staff.
He found a lot of value in recording the podcast.
“Asking business leaders about their approaches to leadership was very insightful for me,” Feinauer said. “Preparing for the podcast gave me the opportunity to reflect on my leadership learnings and try to turn those learnings into actionable insights.”
To buckle the buckle
The podcast uses The Venture Project/Armstrong Ventures as the production company for the recordings. As a local business that offers audio and video production as well as strategy and consulting, they were suited for the role.
Aaron (AJ) Armstrong ’21, is an alumnus of UWO’s Masters of Business Administration program. He received his undergraduate degree in Systems Engineering in 2015 from the United States Military Academy at West Point, New York.
“His company was instrumental in developing this podcast from inception to launch,” Potratz said.
It’s time should take place every two weeks for at least a year, with the possibility of continuing for longer.