Play Your Part Small Business Academy offers business courses


An ally of this resilience is the Brand South Africa initiative, the Play Your Part (PPP) Small Business Edition academy, launched in January 2022 and provides existing and aspiring local entrepreneurs with essential knowledge to help start a business or boost their current businesses.

This free online academy is in partnership with The startup tribe and together, these two entities have designed an e-learning platform that offers free hands-on courses that are mobile-friendly and use minimal data to help existing and aspiring entrepreneurs.

No stranger to social consciences, the Play Your Part initiative has been committed for many years to championing active citizenship in Mzansi, making this academy a necessary extension to this pursuit of rebuilding Mzansi and bringing honor to the country to its people.

According to serial entrepreneur York Zucchi, who has also been an ambassador for Play Your Part for several years and co-founder of the academy, the Small Business Academy was inspired by the resilience described by South Africans who, with little or no access to necessary and basic resources, continue to dream big and strive for more than reality describes.

The academy is another way to help these efforts produce abundant results.

No online academy will answer all your problems, let’s be realistic. But the idea with this academy is to help you understand how to get started – designed for phones. What will you do tomorrow on a practical level.

York zucchini

Business courses used by 450,000 entrepreneurs in Africa

These courses are used by more than 450,000 entrepreneurs in Africa, Zucchi points out, and are delivered by The startup tribe which has shaped its core business around supporting entrepreneurs.

To date, the Small Business Academy has registered over 50 businesses in South Africa, including entrepreneurs Daniel Adidwa, founder of Tour2.0, Anjelah Mwende of Doni Enterprise and Haneefa Motani, owner of StyLishi, who each echo the sentiments of how the academy became a necessary lifeline that their businesses needed in these difficult times.

Having a support system as an entrepreneur is vital. Like parenthood, entrepreneurship also takes a village and the entrepreneurship challenge really reminded me why and for whom I started this journey.


Although I am an established entrepreneur, the courses have allowed me to perfect my knowledge. The information is practical and relevant for entrepreneurs.


The Small Business Academy invites all small business owners or aspiring entrepreneurs to enroll in various practical courses such as “How to find customers and grow your business”, “How to deal with setbacks” and “Understanding the life cycle entrepreneurial”. These free courses can change the lives of individuals as well as their business goals and growth.

Visit the Small Business Academy on The startup tribe to see which free course can help you and your small business today.

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