iManage Africa partners with Music Ally on the Music Business Academy for Africa


Now in its second edition, Music Business Academy for Africa is an initiative dedicated to training and developing an informed and employable generation of music entrepreneurs in the entertainment industry in Africa. This is the brainchild of Godwin Tom, a Nigerian talent manager and executive who has worked with African stars such as Wizkid and Davido.

The partnership will provide localized vocational training to aspiring creative entrepreneurs across the continent.

“Afrobeats music has reintroduced Africa into the global industry in new ways and we need to make sure we educate and empower the young creative entrepreneurs and ultimately the employees they create jobs for to take advantage of. this attention, “said a statement. “This partnership with Music Ally provides people across the continent with access to up-to-date and well-researched information on global markets.”

The Music Business Academy for Africa reports that there will be six modules this year, including an introduction to music business, management and entrepreneurship; A&R and musical development; brand and music marketing; music and law – management of intellectual property and copyright; events; and on tour.

Registration will start on March 22 and the program will start on July 3.

Music Ally is a global leader in digital learning for the music industry. Its clients include tech giants like Apple, Amazon and Spotify as well as major labels, independents, publishers, artists and managers.

“Music Ally’s mission is to help the music industry adopt digital platforms and build sustainable careers for artists around the world through its reporting, training, e-learning, research, conferences. , its practical marketing activities of global artists as well as with partnerships such as this, ”said iManage Africa.

Last year, iManage Africa partnered with Sterling Bank to introduce the Music Business Academy, which saw the bank sponsor 25 people living in Nigeria.

The academy provided a curriculum and modules led by key entertainment industry players and executives from around the world including Archie Davis (Senior Vice President of Marketing at RCA), Piriye Isokrari (Founder of the Aristokrat Group) , Wiseman Qinani Ngubo (CEO of CAPASSO), Iredumare Opeyemi (Legal and Partnership Manager for MTN Group), Uche Briggs (Head of Brand Transformation at Diageo) and Adaora Mbelu (Founder of Lumination Global Network).


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