How Sony Music Group promotes diversity through music education


The National Museum of African American Music (NMAAM) officially opened today during a dedication ceremony in Nashville. When the museum opens to the public on January 30, visitors will be able to see a new “Business Behind the Music” exhibit amplifying pioneers in the black music industry as well as additional exhibits that educate, preserve and celebrate Afro influence. – Americans in music.

NMAAM also recently announced a new partnership with Sony Music Group (Sony / ATV Music Publishing with The Beatles, Marvin Gaye, The Rolling Stones and Beyoncé). Developed through Sony Music’s Global Social Justice Fund, the collaboration introduces a black music certification and scholarship program from Sony Music Scholars to positively impact the community through the music education.

“We are delighted to partner with Sony Music Group to grow the museum and invest in the Nashville community,” NMAAM President and CEO H. Beecher Hicks III said in a statement. “The Sony Music partnership helps us tell a unique story of black music leaders and also looks to the future to help create the next generation of music leaders. We’re excited to finally be able to share the museum with the world later this month. “

Sony Music Group is the first music company to support the museum’s mission and values ​​ahead of its opening today, according to an announcement from NMAAM. The scholarship program will specifically introduce students to the music industry through the lens of African American history and culture. Participants will also gain an understanding of all branches of the music industry and related careers.

While Sony Music Group is collaborating with NMAAM on a program, course and certification dedicated to the culture and business of black music, the music company will also fund the museum’s “Business Behind the Music” exhibition. The exhibition, curated to be one of the most comprehensive and up-to-date collections of its kind, will spotlight black music executives, record labels and publishers who have played important roles throughout of American history.

“Sony Music Group is honored to partner with the National Museum of African American Music to present the new Sony Music Scholars Black Music certification and scholarship program,” said Towalame Austin, Executive Vice President of Philanthropy and of the social impact at Sony Music Group. “The education program is funded by our Global Social Justice Fund and will focus on the history of music and black affairs, and bring a new generation of creators and change agents to the industry.”

Towalame recognizes NMAAM as an important institution for Nashville and the entire music industry to tell the complex, neglected and expansive story of black artists and songwriters in all genres of music.

Sony Music Group’s additional social justice and philanthropic efforts include the launch last year of a $ 100 million fund for social justice and anti-racist initiatives around the world. As part of the fund, each global division of the company has created a working group and an advisory group that engages locally around the world.

Sony Music Group previously announced that it was the only music company in recent years to recruit from HBCUs (historically black colleges and universities), specifically the Atlanta College Consortium career fair with Clark Atlanta, Spelman and Colleges. Morehouse. Global diversity partnerships include Digify Africa, which offers people from disadvantaged backgrounds the opportunity to work at Sony Music Africa in three-month rotations to help address low levels of digital literacy in South Africa and across the world. continent.

In India, Sony has partnered with MusicBasti, a music-focused leadership and social skills company learning platform who works with children in schools and in disadvantaged communities to develop their interpersonal and creative skills. The company has also partnered with the non-profit Build a Music School (BAMS) charity in Hong Kong to provide youth mentorship that encourages local adolescents and young adults in the Burmese community through music training. and skills development.


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