Wharton Online’s premier course with Great Learning will help professionals gain expertise in customer-centric marketing strategy
The first course, Customer-Centric Marketing Strategy, is designed to help learners rethink ways to develop and implement customer-centric marketing strategies.
Great Learning, a global edtech company for professional training and higher education, has partnered with Wharton Online at the Wharton School at the University of Pennsylvania to expand access to top faculty and courses from the world’s first collegiate business school.
The collaboration will deliver Wharton Online courses through Great Learning’s online learning platform, supported by its signature mentorship program to provide learners with individualized attention from industry professionals.
The first course, Customer-Centric Marketing Strategy, is designed to help learners radically rethink ways to develop and implement customer-centric marketing strategies that convert customers into loyal brand loyalists.
Starting in April 2022, the immersive 10-week course will include live sessions led by Wharton faculty, weekly mentorship sessions from seasoned industry professionals, a team simulation, and a project of synthesis.
Upon successful completion, learners will receive a certificate from Wharton Online.
“Our collaborations with top global institutions like Wharton have helped millions of learners develop and advance their careers,” said Mohan Lakhamraju, Founder and CEO of Great Learning. “This marketing strategy course will enable professionals to hone new skills and implement customer-centric marketing strategies in their workplace.”
Designed for mid- to senior-level professionals in a variety of industries, the course may be of particular interest to marketing and brand managers, product managers and executives, business leaders and executives, e-commerce and sales managers, customer relationship managers and contractors and CXO.
“Any professional who is working to build a profitable long-term customer base will find immense value in the Customer-Centric Marketing Strategy course,” said Wharton Marketing Professor Peter S Fader, who is the Academic Director from the program. “As Wharton Online continues to reinforce its mission to provide world-class business education around the world, we look forward to our collaboration with Great Learning. This fusion of Wharton’s experience and Great Learning’s innovation will enable countless learners to add significant value to their careers.
For more information on the program, visit:
Last updated on March 02, 2022