Call for applications: Music Business Academy for Africa Talent Project


MBA for Africa is a practical 20-week online program developed by iManage Africa and aims to equip emerging music industry executives on the continent.

Sponsored by YouTube Music, the Creative Industry Initiative For Africa and media company Music Ally, the MBA Talent Project is the practical side of the training program, allowing students to put what they have learned into practice.

The call follows music marketing company Linkfire’s announcement that it will partner with MBA for Africa to sponsor 10 women to join the training programme, which runs from July to November 2022.

This year, the talent project is open to artists from six African countries and the organizers will select seven participants. Students will be divided into seven groups, with each group representing and developing one of the seven talents.

The 2021 cohort of students are behind the EP Moments, released last November. The EP features musical creators who reached the finals of the 2021 MBA Talent Project. Artists on the record include B Amarii, Maestrum, Philip Dobson, Eiko and Brum3h, with Ihcego, Mo’Believe, Obehi Ruth, Tommy WÁ and Warsheep as songwriters. Producers who have worked on the project include BeatsbyHcien, Pope Beats, Royel The Producer, Sochee and SupaBoii. Final mixing and mastering was done by Grammy-nominated producer and engineer Brandon “Blue” Hamilton.


To be eligible, artists must be:

  • Resident in Nigeria, Ghana, Rwanda, Kenya, Uganda or South Africa.
  • Must be completely unsigned to any record label, distribution, or management contract.
  • Between 17 and 30 years old.

To note: Candidates are entitled to ONE song per registration!

The application deadline for the MBA Talent 2022 project is July 8.

Interested candidates can apply here.


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