Business Administration Department, Tezpur University Celebrates World Tourism Day

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TEZPUR: The Department of Business Administration at Tezpur University in Assam celebrated World Tourism Day on Tuesday, September 27.

World Tourism Day was celebrated by the Business Administration Department of Tezpur University in Assam at the premises of the department building on the campus of the university.

To promote and develop tourism as a service industry worldwide, the UNWTO (United Nations World Tourism Organization) declared September 27 as World Tourism Day in 1980.

The theme for World Tourism Day was “Rethinking Tourism”, designed with the devastating effects of the COVID-19 pandemic in mind.

The program was marked by the anthem of Tezpur University performed by the students of the Masters in Tourism and Travel Management and Masters in Business Administration programs.

Dr. Tridib Ranjan Sarma, Head of Business Administration Department welcomed the guests and assessed the tourism related activities organized by the Department.

Inaugurating the celebrations, Prof. Dhruba Kumar Bhattacharyya, Vice Chancellor (in charge) of Tezpur University, emphasized in his speech a synergistic outcome between nature, heritage, tourism education and professionalism .

He has developed the use of digital technology to bring tourism across geographical borders.

Professor Chandan Goswami, Dean of the School of Management Science, has published a special issue of Uttaran, the department’s e-magazine, which features creative artwork by students in the department and lesser-known tourist destinations of Assam, such as the Bakhor Begena in Sibsagar.

A presentation on the theme of the day – “Rethinking tourism” – was given by MTTM students from the department.

Suresh Ranjan Goduka of Jeevan Initiative & Jeevan SilaNoi Festival, Guwahati participated in the program as the main guest and elaborated on the forward-looking issues related to young people coming forward for tourism entrepreneurship and government initiatives, especially post-pandemic of COVID-19.

He also mentioned community tourism while appreciating the role of Tezpur University in this context.

Goduka has extensively dealt with individual and community efforts to bring back the pristine nature of rivers – especially the Brahmaputra – as the backdrop for promoting an area.

Himangshu Baruah, founder of Finderbridge, a tourism start-up in Guwahati, and a prominent young entrepreneur spoke about thirsty travelers and new offbeat tourist routes for sustainable tourism in Assam as well as North East India.

He mentioned the impact of mass tourism and emphasized the promotion of sustainable tourism practices.

The celebrations had a number of cultural presentations from the region, including a Sattriya dance recital by the students of the Department, followed by an effusive and ceremonial vote of thanks offered by Professor Mrinmoy Kumar Sarma, Professor, Department of Business Administration, where he expressed his gratitude to the students, faculty members, university administration and guest speakers for making the event such a success.

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