Amazon Announces Amazon Small Business Academy: A Range of Educational Initiatives to Help Entrepreneurs, Startups, and Business Owners Succeed Online


SEATTLE – (COMMERCIAL THREAD) – Amazon (NASDAQ: AMZN) today announced a range of Amazon Small Business Academy programs to help small businesses harness the power of the Internet to reach more customers, grow their brand and increase sales. Initiatives include in-person seminars, community college courses, and webinars.

“Small businesses make up 99.9% of US businesses, employ nearly 60 million people, and are the backbone of our economy. Many of them told us they wanted help and advice to harness the power of the internet and digital commerce, especially in rural areas, ”said Nicholas Denissen, vice president of ‘Amazon for small businesses. “Amazon Small Business Academy is focused on accelerating the digital capabilities of small businesses, whether it’s a brand new business or a business that has been around for generations. ”

Today in Southaven, Mississippi, near Memphis, Tennessee, Amazon is hosting its first Amazon Small Business Academy event, with special guest speaker, US Senator Roger F. Wicker. The free seminar will provide more than 100 participants with information, best practices and practical skills to start and grow an online business, or grow an existing business on the Internet. The company’s next Amazon Small Business Academy seminar will take place in December, with more events planned for 2020.

“Small business owners and entrepreneurs are the engine of economic growth in Mississippi and across America,” said Senator Wicker. “The Amazon Small Business Academy will enable more small businesses to succeed, especially in rural states, with digital tools and high-speed access. ”

The Amazon Small Business Academy program also includes a grant to the National Association for Community College Entrepreneurship (NACCE) to help fund curriculum development and the teaching of digital business courses in community college classrooms across the country. The courses will cover the fundamentals of online business strategies, marketing, merchandising, inventory management, etc. The program will offer sixteen hours of content for beginners, intermediates and advanced, created in collaboration with NACCE and the main schools of the program: Lorain County Community College in Elyria near Cleveland, Ohio and North Idaho College in Coeur d’Alene, Idaho. Classes will begin in February 2020 at major schools, as well as at Bunker Hill Community College in Boston, Massachusetts; State Center Community College District in partnership with Fresno City College, in Fresno, California; Houston Community College in Houston, Texas; and Red Rocks Community College in Lakewood, Colorado.

“We are delighted to embark on this innovative program with Amazon,” said Rebecca Corbin, Ed.D., President and CEO of NACCE, the leading national organization focused on promoting entrepreneurship through community colleges, representing more than 325 community and technical colleges. and 2,000 professors, staff, administrators and presidents who serve more than three million students. “Community colleges provide valuable content and programs for aspiring and current small business owners. This Amazon grant will help NACCE and schools nurture the next generation of businesses to power the U.S. economy.

The Amazon Small Business Academy program also offers webinars to help current and future small business owners across the country build digital skills. The webinars will provide best practices for a successful sale in Amazon stores and include live Q&A with experts. Registration is open for a first webinar here.

In total, US-based small and medium-sized businesses average over 4,000 items per minute in Amazon stores. Overall, independent third-party sellers – mostly small and medium-sized businesses – accounted for 58% of all gross physical merchandise sold in Amazon stores last year, and their sales topped $ 2 billion on the day of the month. Prime Day in July this year.

In a little over a year, American companies with products in Amazon Storefronts, a destination selected to buy exclusively from US small and medium-sized businesses, has sold over 250 million items to over 70 million unique customers.

Amazon released more than 150 tools and services in 2019 to help independent small and medium-sized businesses increase their online sales, which is part of the more than $ 15 billion the company is poised to invest this year in the success of its Commercial Partners.

Amazon recently announced the finalists for its very first Spotlight on Small Business Award, an awards program created this year to honor and celebrate the best entrepreneurs and small businesses across the country who sell in Amazon stores. Customers can vote for the winners until November 8.

To learn more about the millions of small and medium businesses that sell in Amazon stores, visit:

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